Draft your emails well, get the message correct and avoid basic silly mistakes to make your emails really effective!
The dynamic world of marketing is changing even as you read this. New platforms are opening up to reach the customer; however, one method that has really stood the test of time is email marketing. No matter how advanced these new methods are, this simple method called email marketing is still proving to be extremely effective, and chances are that it will continue to remain so. Here are some email marketing errors to avoid.
Undoubtedly, there was a lull phase of this method too but it is coming back with a band. In fact, a digital communication method study has revealed that as high as 55% of marketers have admitted to be retaining the faith in this efficient method.
If we talk statistics; 108.7 billion corporate communications happened through emails on a daily basis and this is likely to increase to 139.4 billion per day by 2018. In simple words, each business user will receive around 140 emails a day. Given this context, what should you do to keep your email content useful and attractive?
Here are some email marketing errors to avoid…
1. Providing Irrelevant Content to Readers
It is very easy to get carried away with new products and new topics that others may be talking about. However, what you need to analyze is what is it that your customer wants to read. Analyzing his reading behavior through checking his social media accounts or posts in which he has participated is a good way to begin.
You could also analyze the web traffic on your website to see the most frequent read pages on your website. Once you get a hang of this, you could send the content relevant to your segmented data group through email.
If you are still a beginner at this, don’t touch complicated topics like new advancements in technology, politics and so on. It is better to stick to common but interesting content that you are most familiar with.
2. Lengthy Emails
A long email has little chance of being read. There is also a high probability that this will land up in spam and may have multiple issues with its formatting. So, if you really want your email to be noticed, then keep it short and concise. However, you could provide relevant links to the readers to read more about your product and services in case someone is interested to know more about your offerings.
Also, always keep the subject line short and interesting. When you start the email, it is better to come straight to the point in the first 50 words. The maximum word limit of an email is 750 words but try to keep it information heavy and short.
3. Boring Text Arrangement
Consider a person checking 140 emails a day! That is an exasperating amount right? So, if this is the case and you need to get noticed, it is important to keep your text arrangement proper. Avoid long essay-like emails and use as many bullet points as possible for conveying your message.
Adding images to your emails will also have greater retention value and will appear to be less boring. Keep in mind that the arrangement should be appealing the moment your reader opens up your email. Using blocks, headings, subheadings, and colors help to increase the attraction quotient of your emails.
4. Problems in Formatting
Formatting is the most commonly ignored aspect of writing emails. Avoid usage of spam trigger words like ‘Discount’, ‘Sale’, ‘Click here’, ‘Bonus’ and so on. As rule of thumb, your email will land up in the junk folder if it consists of more than 200 such suggestive words.
Another tip to keep in mind is that if you draft your email in MS Word and then copy paste it into your web browser, the chances are that your formatting will go awry. The trick here is to use Notepad to draft emails. Do not forget to underline the links to keep to the standard formatting the user is used to. Stick to proper grammar and avoid using lingos as it may make your email sound too casual.
As simple as these points may sound, the reality is that they get overseen easily. So, get your basics in place and write that email that really appeals to your readers.
Hope this helped you to avoid some email marketing errors in the future. If you are new to marketing or would to like to learn more about content marketing you can also read the following posts:
- Steps to Improve your Content Marketing Strategy
- Optimize Your Blog Posts For SEO
If you have any of your own suggestions on email marketing errors to avoid, leave it in the comments below…